Your event app, published under your own name

It is an event app published on the App Store and Google Play under your own organization's name, with your logo, your colors and your content. Attendees download your app and never see the vendor's brand. That is different from a container app, where everyone downloads the vendor's app and types an event code to get in.

Yes. Your app has its own listing on both stores, with your name, your icon, your screenshots and your description. Attendees find it by searching for your organization, and it stays on their phone between your events.

We settle that with you, and it is a question worth asking before you sign. What is certain: the App Store and Google Play listing carries your organization's name, your icon, your screenshots and your description. Which developer account the build is submitted from depends on the setup we agree on — Apple's review guidelines govern apps created from a template or an app generation service (rule 4.2.6) — and we put it in writing on the first call. We prepare the build, the listing and the assets.

We do not control store review, so we will not promise you a date: Apple and Google set their own timing. What we do control is submitting well ahead of your event and handling the review back-and-forth. Tell us your event date on the first call and we plan backwards from it.

Yes, and that is where white label pays off. One app, published once, carries your whole calendar: you create the next event in the back office and your attendees already have the app installed. Clubs and member networks use it the same way, all year round, as a directory.

Because one app per client is real work — a build, a store listing, a review and an update cycle each time — and because the stores tightened their rules on template-generated apps. Several vendors stopped and moved every client onto a single container app. We kept publishing under our clients' names, and that is still how we deliver.