MP2 - Market Place for Meeting Planners — Who is Georges Case Study

The event

An innovator in the MICE market, the MP2 initiative (Market Place for Meeting Planners) is radically changing the rules of business meetings between event organizers and suppliers. A unique concept that guarantees buyers are truly at the center of the experience, which helps them organize and plan their events. It also lets MICE suppliers keep full control of their budget thanks to more effective business meetings.

The challenge

Build the MP2 trade show community and make quality interaction and networking among attendees easier.

The solution we deployed

An innovative, effective networking solution to raise the quality of interaction among attendees with the Who is Georges? app. Build the MP2 trade show community and capitalize on it.

The results

Simplified event management. Innovation at the heart of the event with the Who is Georges? app Successful networking among attendees. Community building and maximum community engagement. More effective business meetings.

Gallery

MP2 - Market Place for Meeting Planners — photo 1

Features deployed

custom-email-campaignin-app-communityevent-registration-managementnetworkingevent-statistics

Frequently asked questions

Les Georges equipped the MP2 trade show (Market Place for Meeting Planners) in Marseille with the Who is Georges? app for 200 attendees. The app boosts networking beyond the pre-scheduled 30-minute meetings, letting event buyers and suppliers connect freely at the Palais du Pharo.

For the MP2 trade show in Marseille, we deployed Who is Georges? alongside the 30-minute meetings scheduled through the platform. The app enables spontaneous networking among 120 MICE buyers and suppliers, encouraging informal encounters and additional business opportunities.

The budget depends on the number of attendees and the features. For MP2 (Market Place for Meeting Planners), with 200 attendees at the Palais du Pharo, we provided the Who is Georges? app, a perfect complement to the trade show’s innovative concept. Contact us for a MICE trade show quote.

Who is Georges? supports event industry trade shows like MP2 in Marseille. The app lets buyers (event organizers, business travel) and suppliers network freely beyond the pre-scheduled meetings, in an exceptional venue like the Palais du Pharo.

Who is Georges? adapts to innovative formats like MP2, where suppliers circulate among the buyers. The app complements the pre-scheduled meeting system with open networking, spontaneous conversations, and informal encounters among business events professionals in Marseille.

Get the same results at your event

Every event is different. Contact us for a custom estimate.

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