MMA - Groupe COVEA — Who is Georges Case Study

The event

MMA is a French mutual insurance group headquartered in Le Mans, in the Sarthe department of France. Along with MAAF and GMF, MMA is one of the three brands that make up the Covéa group.

The challenge

An effective networking solution to boost interaction between insurance agents and the group’s business-line specialists.

The solution we deployed

Nearly 500 Covéa group professionals gathered at Paris Porte de Versailles for a 100% connected networking event, powered by Smart Ruby Bluetooth smart badges and the Who is Georges? app

The results

Employees showcased. Simplified event management. Innovation at the heart of the event with the Who is Georges? app Successful networking between agents and business-line specialists. Maximum engagement from its community.

Gallery

Features deployed

custom-email-campaignin-app-communityevent-registration-managementon-screen-graphicsvisual-identitynetworkingevent-websiteevent-statisticsgeolocation

Les Georges group synergy

This project also involved Beautiful Georges.

Frequently asked questions

Les Georges created the event social network for MMA (Groupe COVEA) with 300 attendees at Terminal 7, Paris Expo Porte de Versailles. The Who is Georges? app generated more than 600 qualified matchmaking connections among MMA employees, brokers, senior managers, and insurance industry executives.

For MMA, we deployed Who is Georges?, making it easy for insurance agents to meet the group’s business-line specialists. The app makes it easier to connect with brokers and professionals looking for new services for their clients. The result: more than 600 qualified connections.

The budget depends on the number of attendees, the features, and the level of support. For MMA at Terminal 7 (300 attendees, 600+ matchmaking connections), we provided the complete networking app. Contact our agency for a quote tailored to your insurance event.

Who is Georges? helps major insurance groups like MMA (Groupe COVEA) take their events digital. The app makes it easier for employees, brokers, and managers to meet, and helps grow professional networks effectively at events held in prestigious venues.

Who is Georges? bridges the gap between your teams and your external partners. For MMA, the app let employees meet brokers and executives looking for new services. The result: more than 600 quality matchmaking connections at Terminal 7, Paris Expo Porte de Versailles.

Get the same results at your event

Every event is different. Contact us for a custom estimate.

Talk to our team